Time, Money and Attention
Each of us gathers and spends these three things differently. Possibly uniquely. And the weight/importance we percieve in our jobs, our fascinations, our stuff — varies from decade to decade just as it varies from person to person, creating recognizable patterns of similarity that make some of us nostalgic about StarWars, summer camp or band practice. The measure is personal…satisfaction.
“The hours I spend with a cue in my hand are Golden. Help you cultivate horse sense and a cool head and a keen eye…” Attention, time and money…invested, squandered, earned, stolen…
The Producers Guild of America, this week, was the first professional entertainment organization yet to create an official designation recognizing the Transmedia Producer as a legitmate occupation. You can look up the definition of the job, but by the time you get to it they’ll have changed it to more accurately reflect the objections of concerned industry workers who took exception the moment the announcement was made to fictional narrative stretched across at least three discrete media platforms, and yadada yadada, yawn.
- Transmedia Producer – A Transmedia Narrative project or franchise must consist of three (or more) narrative storylines existing within the same fictional universe on any of the following platforms: Film, Television, Short Film, Broadband, Publishing, Comics, Animation, Mobile, Special Venues, DVD/Blu-ray/CD-ROM, Narrative Commercial and Marketing rollouts, and other technologies that may or may not currently exist. These narrative extensions are NOT the same as repurposing material from one platform to be cut or repurposed to different platforms.
Money, time and attention are spent and gathered by each of us uniquely. Controversy over the definition of “transmedia” will persist until a lot of money is made by people who weren’t much involved in the semantic squabble, people who managed to make something profoundly (valued and) lucrative — which will garner the attention of the squabblers, who will spend lots of time, money and attention attempting to replicate the success of those who demonstrated something that worked while the squabbling continued ad nauseum.
The problem I see with this historic announcement is that it has focused attention on product, return-on-investment, and technique, while distracting people from thinking about who they’d love to work with, what they’d love to do together and how to love budgeting personal time, money and attention to design coherent experience that magnetizes their collective attention (and has the identical kind of effect on a global audience). I can’t think of anything that motivates people more than the invitation to collaborate. I’d rather spend time collaborating in the writers’ room than sit through the eventual movie that’s created.
Transmedia entertainment is mostly about people who invest time, money and attention pursuing what they want to do…on both sides of the camera, screen or creative/receptive process. It isn’t concerned with the prioritized agendas of media executives, nor box office receipts, nor fads. It’s the further adventures of culture; coherent, self-aware, aspiring initiative to make stuff happen within the limitations of the money, time and attention you have to do so. Transmedia entertainment is all about you.
Thanks for your time and attention. We validate, but don’t forget to tip.
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